A firm built on twenty years of growth.

Creative Performance Agency was founded in 2022 by a CMO. The firm brings together what its founder learned over twenty years of marketing leadership: growing a brand and making it profitable are one and the same job.

Founded: 2022
Based in: Paris
Working languages: French, English, Spanish
Engagements: in France and internationally

What we believe

Brand and performance are steered together.

Pitting them against each other is expensive: brand without performance cannot be measured, performance without brand runs out of steam. We work on both within the same plan and the same budget.

AI is only worth what its adoption is worth.

An agent nobody uses pays nothing back. Our work starts where the demos stop: changing processes, training teams, measuring the effects.

A number beats a promise.

Every action has its metric, and every metric its decision. We only publish results that can be verified, and we always say who achieved them.

The founder

Morad Adjaoud is a CMO with twenty years in tech and consumer marketing, twelve of them in leadership roles. He has run brand and performance within the same P&L, with teams of up to 25 people, across more than twenty markets. Now CMO at Jolimoi, he leads the firm alongside that role and takes on a limited number of engagements through it.

Education: Université Paris-Sud, two-year degree in business management (DUT GEA)
Languages: French (native), English (bilingual), Spanish (professional)
LinkedIn: linkedin.com/in/moradadjaoud

His career, in eight chapters

2006Publicis Groupe

A taste for making things

Head of Production, leading a team of 12, for Estée Lauder, LVMH, Toyota and Nestlé. There he learns what an idea costs, and what it takes to deliver it.

2009PureAgency.com, then Joule

Mobile, early on

At PureAgency.com, France’s first performance mobile agency, for L’Oréal, Disneyland Paris, AccorHotels and Bouygues Telecom. Then at Joule, mobile strategy for WPP agencies in France (MEC, Mindshare, Mediacom), with €7.3M in gross margin in year one.

2014Happn

Hypergrowth

Head of Growth, Acquisition & Content. In 27 months, the app grows from 3 to more than 42 million users, across 20+ markets and 18 languages. He hires and leads a team of 25, and builds partnerships with Spotify, Videdressing and Feeligo.

2016Tinder

A global brand, local codes

Director, International Growth across six markets: France, Germany, the UK, South Korea, Brazil, India. There he repositions the brand from casual dating to a lifestyle territory, adapting the narrative and visual identity to each country’s codes.

2018Once Dating Group

London, and a P&L to hold

Chief Marketing Officer in London for a portfolio of three apps: Once, Once Again, Pickable. By reallocating the budget according to each channel’s payback and lifetime value, he lifts marketing ROI from 64% to 142% in key markets.

2020Lime

Fourteen countries, as many realities

Regional Operations Manager: performance marketing across 14 countries in Western Europe, Asia-Pacific and Latin America, with a budget indexed to 2% of the revenue generated. One conviction comes out of it: adapt the strategy to each market rather than apply a central model.

2022Creative Performance Agency

Founding the firm

He founds Creative Performance Agency. Around fifteen clients in France and abroad, including leading EMEA performance marketing for Christian Dior Couture across 30 countries, from April 2024 to March 2025.

2025Jolimoi

Turnaround, and AI

CMO at Jolimoi, a beauty and wellness brand sold through a network of independent advisors, in a turnaround. Customer acquisition cost is cut by 4, from €12 to €3, and AI agents go into production for performance analysis, content and reporting.