AI and growth diagnostic
A short, fixed-fee engagement: an assessment of your marketing, data and tools, followed by a 90-day roadmap of the AI use cases to launch first.
Creativity in the service of performance.
Creative Performance Agency is a growth consultancy. We help leadership and marketing teams grow their brand, invest every euro more wisely and bring AI in where it truly pays off.
Founded and led by a CMO who has worked at Publicis, Happn, Tinder, Once Dating Group and Lime, and led EMEA performance marketing for Christian Dior Couture.
What we do
Artificial intelligence
Bringing AI into your marketing processes, from performance analysis to content production, with clear rules and measured effects.
Growth and performance marketing
Structure acquisition, lower acquisition cost, steer ROAS and customer lifetime value.
Brand strategy
Brand platform, positioning and narrative, aligned with your business model.
CRM and marketing automation
Customer lifecycle, journeys and retention, with Klaviyo or your existing tools.
SEO, ASO and GEO
Be found on Google, in the app stores and in generative AI answers.
The experience behind the firm
30countries
EMEA performance marketing for Christian Dior Couture
CPA engagement · 2024 to 202542M
users at Happn, up from 3M twenty-seven months earlier
Founder’s track record142%
marketing ROI at Once Dating Group, up from 64%
Founder’s track record÷ 4
customer acquisition cost at Jolimoi, from €12 to €3
Founder’s track recordAI, without the hype
We do not sell software. We start from your teams: where their time and your budget go, which decisions lack data. Then we pick two or three use cases that pay back quickly, build them on your tools and your data, and put them into production with clear rules and human review.
Our founder applies this method to his own marketing team first, where AI agents are in production for performance analysis, content and reporting.
- 1
Diagnosis
Find where your teams’ time and budget go.
- 2
Prioritisation
Keep the two or three use cases that pay back fastest.
- 3
Prototype
Build in days, on your tools and your real data.
- 4
Production
Written rules, human review, one metric per use case.
- 5
Team autonomy
Train, document, then let your teams move forward on their own.
A firm founded by a CMO
Creative Performance Agency was founded in 2022 by Morad Adjaoud. Before the firm came twenty years of growth: creative production at Publicis, mobile at PureAgency and Joule, hypergrowth at Happn and Tinder, marketing leadership at Once Dating Group in London, performance across fourteen countries at Lime. Now CMO at Jolimoi, he continues to support a limited number of companies through the firm.
“I have worked in both regimes, hypergrowth and turnaround. They are two different jobs, and knowing which one you are in changes every trade-off.”
Morad Adjaoud, founder
2006Publicis Groupe
2009PureAgency
2011Joule
2014Happn
2016Tinder
2018Once Dating Group
2020Lime
2022Creative Performance Agency
2025Jolimoi
Three ways to work together
AI in production
We build the selected agents and automations with your teams, and stay until they are part of everyday work. Fixed fee or time and materials.
Fractional CMO
A few half-days a month alongside your leadership team: strategy, budget, organisation, with AI built into how the marketing team runs.
They trusted us
Clients of the firm
Christian Dior CoutureTrillerPharmaoFootsiderDatopiaIris DatingYBL LuxuryMojo
Growth led by our founder
HappnTinderOnce Dating GroupLimeJolimoi
Certifications
Our founder is certified by Anthropic Academy (2026) and is a certified Klaviyo specialist. Each certificate can be verified online with its issuer.
Claude 101
Claude Code 101
Anthropic Academy · April 2026
Getting started with Claude Code, Anthropic’s agentic tool.
Verify the certificateClaude Code in Action
Introduction to Agent Skills
Introduction to Claude Cowork
Klaviyo Specialist certificate
Klaviyo · March 2026, valid until March 2028
CRM and marketing automation on Klaviyo.
Verify the certificateFrequently asked questions
Who is behind Creative Performance Agency?
A firm founded in 2022 by Morad Adjaoud, CMO: twenty years in tech and consumer marketing, twelve of them in leadership roles, at Happn, Tinder, Once Dating Group, Lime, Christian Dior Couture and Jolimoi.
What kind of engagements do you take on?
AI and growth diagnostics, AI agents in production, fractional CMO roles, and expert missions in growth, brand, CRM and SEO/GEO. Fixed fee or time and materials.
Are you available?
The firm takes on a limited number of engagements, as its founder is also CMO at Jolimoi. The simplest way is to discuss it in a first 30-minute conversation.
Do you work internationally?
Yes, in French, English and Spanish, across markets in Europe, the Americas and Asia-Pacific.
Where are you based?
In Paris. We work on site or remotely.
Let’s talk about your growth.
A first 30-minute conversation to understand your situation and see how we can help.